The Challenge of Making it as a Coach or Consultant
© 2004 Patsi Krakoff, Psy. D.,
If you are like many coaches or consultants, you love your
work and love helping others to grow and develop. No matter
what your niche, or your experiences, you are special and
unique in your strengths for helping others.
But like many professionals, you probably feel the challenge
of keeping your practice full of clients who pay you well
for your services. The statistics on the numbers of coaches
or consultants who are thriving are not encouraging.
There are now many products and services available to help
you market your practice. Some marketing gurus make big
promises. Some cost a lot of money. Worse, some require huge
investments of your time and energy.
But wait a minute…you want to be coaching and working with
people! You didn’t go into business to spend your time on
learning to implement marketing strategies.
The Challenge of the Internet…
And now there’s the Internet, and you have to learn a new
system of marketing all over again: the Internet and email
newsletters or ezines.
Where will you find the time? Can you afford not to take
advantage of Internet marketing? Of course NOT! You are
probably already behind others in your field.
You Must Publish an Ezine
Everyone will tell you how important it is to publish an
ezine. Some will tell you how to do this, again for a large
fee. None of the Internet gurus or experts give you
everything you need in a clear concise manner and include
resources you can use to accomplish these important ezine
We believe that you have what it takes to publish your own
ezine but may not know all the tips, tricks and tools that
will actually make your tasks effortless. You have the keys,
you need to learn where to find the boxes and the locks!
Make no mistake, there is some hard work involved in
publishing an ezine. You probably can’t code HTML, or handle
distributing your ezine yourself.
You probably can write your own articles, but do you have
the time to read, research, and format them?
There are services available for every step of the ezine
Did you know that there are systems and software out that
are now actually user-friendly even for non-techies?
There are article content services and formatting and
There is even my own little service company: Customized
Newsletters where we will do most of the work for you!
None of us knew anything about email, ezines and Internet
marketing a few years ago, or very few of us did.
Start learning about ezines. Don’t wait until you have a
better web site, better photo, more subscribers. Start it
now so you can learn as you go and get better as you grow.
You don’t have to do it alone. There are many e-books you
can buy to teach you the basics, some are even free.
If you must wait, wait until my own e-book is released in
Secrets of Successful Ezines, by Patsi Krakoff and Elge
We should have this finished by mid November an you
won’t want to miss the valuable resources, writing tips,
formatting and distribution systems information, and all
the valuable information we can give you to make your
ezine tasks easier.
Your ezine should work in the background like a well-oiled
machine without a lot of time and energy.
Get back to coaching and making the money you deserve!