My predictions for 2005
More and more businesses and professionals will be
writing and sending out ezines.
Marketing for professionals will be centered around
creating valuable information for readers through
Readers will become more adept at deleting
HTML formatting will become the most popular design for
Blogs will gain popularity as a means of posting ezines.
Simplicity will have more success than the complex and
Short, concise, and personable will prevail for writing
Quality, information-rich content rather than
promotional materials and ads will guarantee subscriber
Professionals will need to turn to formatting
specialists and distribution services to handle the
technological issues of ezines.
Continued growth of technology in marketing and
delivering informational products and services for
professionals, necessitating support from specialists.
Of course, I could be wrong! This is the view from
where I sit. But I really believe that those
professionals who are able to stay ahead of the game
through using the Internet, web sites, ezines,
autoresponders and systems that can automate their
marketing will have the edge.
Professionals such as coaches, consultants, therapists,
and any other service provider will have to turn their
information into products that can be delivered through
the Internet: ezines, ebooks, autoresponders,
minicourses, teleclasses and workshops, if they are to
stay foremost in the minds of consumers.
The good news is there are experts available who for a
low fee can help you set up these systems and automate
Here is a highly recommended professional who can help
with your marketing and tech challenges; she is especially
adept at helping with blogs! Denise Wakeman, of Next
Are You Ready for the Future?
While no one can predict the future, especially in
these uncertain times, our January article takes a look
at what you and your organization need to prepare for
possible business environments.
You can read a synopsis here:
If you haven’t already confirmed your order for
January, do so now.
I hesitate to send out anything else other than my warm
wishes for you, your families and your businesses, but
in case you missed previous announcements, there is a
deadline coming up soon for the low introductory price
on my new ebook on ezines. Please take advantage of the
low price and bonus offers.
Secrets of Successful Ezines, the ebook, is now ready!
Here is what one marketing expert says about this book:
"Secrets of Successful Ezines is something of a
classic, if an ebook can be called a classic! Thorough
and pragmatic, Patsi Krakoff’s long experience creating
results for coaches through ezines is evident on every
page. Ezines are the lifeblood in the sometimes Alice
in Wonderland world of the Internet…if you only have
time to make one thing happen…make it an ezine. If
Patsi and Elge’s passion for making it happen for you
doesn’t get you moving, I’m seriously concerned for
Author, Multiple Streams of Coaching Income
If you are an affiliate, you can earn $25 on each copy
of the ebook you sell to your colleagues and
associates. To become an affiliate go sign up here.
To learn more, sign up to receive the 7-part minicourse
based on the ebook for free, click here.
To participate in a 4-session teleclass and workshop on
creating an ezine that gets results, Feb. 15- March 15,
sign up at www.teledevelop.com.
My sincere warm wishes for your success in 2005,