Emails Are Now Estimated to Be 80% Spam…
You are probably aware of Can-Spam laws and take care to not send promotional emails to people who have not asked to be on your database list. The law is clear…but totally ineffective with the spammers.
Email spam messages are up from 50 percent before passing the law to now 80 percent!
Here’s the full article in the New York Times yesterday:
(Requires a free registration, but worth it anyway.)
This is another reason I am switching my ezines over to a blog format. Email inboxes are too crowded and people delete too quickly without reading my very important articles <grin>.
When they come to one of my blogs (see new one at http://coachezines.typepad.com/bizbook_nuggets/) readers are there by choice, and the messages have a bigger impact. Plus, readers can respond, contribute and interact.
I’ll still offer my free ezines, but will now only promote my blogs.
For some of my content-rich articles, with plenty of research in them, I will then offer a premium edition for a small fee.
What are your thoughts about sending out email newsletters vs blogging? Maybe both are wise, as the more fishing poles in the pond, the more fish you can catch!