Harvard Business Review on Blogs…
You know you’ve hit mainstream when this big business magazine votes blogging to be #10 in a list of 20 breakthrough ideas for 2005. The February edition has a one-page article about the blogosphere, which they call a "grassroots ecosystem comprising millions of Web logs." Of course, they look at blogs from a marketing point of view:
When…and how… are advertisers going to use blogs for marketing purposes. Here is what they say:
"In the blogosphere, as in the open-source movement, social recognition matters more than financial gain. Bloggers are driven by a desire to share their ideas and opinions with anyone who cares to tune in. That enhances their credibility, making them more attractive to marketers."
…"But they will find it difficult to navigate this complex blend of advertising, content, dialogues and publish relations."
"The grassroots media will not replace big media anymore than online commerce destroyed brick and mortar businesses…Markets are conversations…Blogs are the most conversational of all the forms of media, and marketers can’t afford to be left out of the talk." (p. 39)
Perhaps, but for the independent professional, it is precisely the non-commercialization that makes it ideal for establishing and maintaining credibility. Some are already using their side-bar space for ads, nothing wrong with providing resources for readers. But it’s still the content that counts.
Blogs by CEOs
Evidently a few CEOs are using blogs for communication, both on a personal and professional level. Debbie Weil of WordBiz.com has a new blog: http://blogwrite.blogs.com/ for CEOs. She lists several CEO Thought Leadership Blogs and other Corporate Blogs.
I’m still wondering why there aren’t more coaches and consultants blogging.
Here’s a great new blog by consultant Dr. Bud Bilanich, the common sense guy. Bud uses his blog for ranting and raving, and says it allows him to be more informal and spontaneous. Check out www.commonsenseguy.com.