Getting people to subscribe to your ezine is becoming more difficult. Readers are leery of creating overloaded email inboxes and getting spammed.
That said, you can still get subscribers and build your email database of loyal readers.
Here are three steps to list building:
1. Be clear who your target audience is and what they want to know. What are their biggest challenges?
2. Be clear about what some of the simple solutions are, and be generous about sharing them with your readers.
3. Make them an offer they can’t refuse: give them a special report, a teleseminar, a mini e-course: something of value that will help solve their problem.
Many email newsletter publishers have found that people will sign up for their newsletters just to get their special offer or report. But your invitation has to be what Ali Brown (the Ezine Queen) calls, "raving."
Ali says, "your RAVING invitation must make you feel like, if you don’t sign up for this thing, you are going to miss out on information that will change your life or your business."
Always reassure them they can unsubscribe at any time, and make that process easy for them to do by including an unsubscribe link at the bottom of every newsletter. Here is a sample invitation that can be included on your website.
"3 Simple Secrets to Publishing an Ezine that Gets Results!"
You’ll get it instantly, along with our award-winning how-to articles. Just fill in your first name and email address here.
Get Special Report [button]
The offer is what people will sign up for, although it clearly states that the reader will also get regular article updates. But it is the report or free offer that is being promoted here, not the subscription to a free ezine.
Notice also that this invitation doesn’t ask for much information. People don’t want to reveal more than they have to, so this doesn’t even ask them for their last name!
This tip comes from Ali Brown’s ebook 101 Simple, FREE and Low-Cost Ways to Quickly Build a Massive Email List. It is available for purchase by clicking here.
This book is well worth the price of admission ($97) because it will save you time, money and energy and save you from making the mistakes most people make with trying to build their ezine subscription lists.
Building a list of loyal readers takes some time, but it won’t happen unless you have consistent persistence!