One of the better ways to retain readers is to share personal stories. People can relate to universal truths. So if your newsletter writing stalls, spice it up with a personal anecdote. Caveat: make sure it has a teaching point, or some relevance to your readers. Stay on focus with the purpose of your ezine, newsletter or blog.
For example, I am dying to tell you about my 15 minutes of fame, dancing on stage with Gladys Knight and the Pips on Saturday night. That’s right, little ol’ book worm me, up there with Bubba and the gang getting it on with gusto.
It was a big charity bash to raise money to expand the Scripps Hospital in Encinitas. Our friends bid big bucks to have the privilege, but hey, it was for a worthy cause and we weren’t too proud to get up on stage and boogie. Our husbands put on official Pip jackets and sang with Bubba. We ladies stayed behind them and did back up. Gladys belted out in her fabulous voice.
It was so much fun. I was living my fantasy, because one of my hidden desires has always been to entertain people. So far in life, I have managed to entertain myself and a few selected friends, and my husband.
Now I’m not sure what the point of sharing this story with you my blog readers, except that, having fun is crucial in life, and bringing your stories to your readers can create better ezines.
When’s the last time you shared an amusing event in your life with your readers? What are some of your exciting experiences that you could turn into good material?
Here’s to writing better ezines!