Ezine or blog? Which do you prefer? Since blogs are so easy to use, why not just blog and forget about the hassles of putting together an ezine? No, no, no, says Christopher Knight of Ezine Universe:
"Ever since chicken little said the sky is falling and RSS (Really Simple Syndication) would replace Email, there have been a very vocal group of bloggers (term given to people who write or maintain a blog) that think blogging will replace or exceed ezines in value. They are wrong and I’ll tell you why."
To read his post, go here.
I agree with Christopher. Besides the fact that he really knows ezines and email marketing, his points are all good.
Here’s an interesting point: he sends out his Ezine Tips to 12,000 readers, expects that 2500 of them will open and read the Tips within 36 hours, of which 250 will click through to his site. That’s a 20% open rate, which sounds really low… Still, he has high numbers that make up for it.
I still vote for doing both an ezine AND a blog. And if that seems like a lot of tasks to take care of when you’re running a busy professional practice, you can always outsource.
P.S. I just happen to provide ezine services, article content, and blog set up services! Email me if I can help you out!