What Makes Your Message Memorable?
Yvonne DiVita’s message to book authors is just as applicable to newsletter and ezine authors. Here are a couple of points, and I urge you to read the entire post:
- Clarity of message seems to be the first essential to a memorable book (article)
- Delivers [the] message in the form of a story
- Make the problem clear and the solution belong to your reader
- Whenever possible use graphics to add to the emotional punch of your writing
This makes sense, doesn’t it? The beauty of writing for an online newsletter or blog is that your article content needs to be short. By virtue of being short, you have to be razor-sharp clear.
Take out all those unnecessary words and get to the point. Points are better understood with an example. And since, we are all models of walking our talk (n’est-ce pas?), what better way to illustrate a point than by a personal experience. Just make sure that the learning lesson is clear, and you aren’t just sharing stories to gratify your own ego.
Making your message memorable means linking the message to something unforgettable. What can you think of that you will never forget? How can you use that experience to tell a story and give the gift of a lesson learned to your readers?
Here’s to writing better ezines!
Yvonne DiVita will be one of our guest experts on Conversations with Experts August 10.