Another blog posting on the ongoing debate among professionals about whether to continue writing an ezine or newsletter, or to blog…or to do both.
This was posted July 7 by Leah Maclean on her Working Solo blog.
Blog or Newsletter – The Debate Continues
One of the continuing debates amongst solopreneurs that are technically active with their marketing is whether email newsletters or blogs/RSS are the best way to go in connecting with clients, supporters, prospects and the general public.
There are many voices in this debate but here are a couple of the latest ones. Christopher Knight of Ezine-Tips says blogs won’t replace e-newsletters and contributing writer Suzanne Falter-Barnes offers 7 reasons why they will.
So what is the answer. The short answer is "it depends". It is yes and no.
Dues to the awareness levels of blogs in the short term blogs won’t replace e-newsletters / ezines). First you’ve got to get people to know your blog exists and then to read it. And if they’re not using RSS reading habits can stand against them reading too much. So it seems that sending them an email reminder is the obvious way to get their attention. But you also need to get around the spam filters, and people’s overflowing in-boxes. But it’s much easier to publish a blog than produce and deliver an HTML newsletter.
Des Walsh, on his Thinking Home Business blog has put forward another argument for including a blog in your marketing mix. Apart from just using it as a tool to share information, ideas and news, Des also believes that a blog is a good opportunity to "Test Your Great Ideas With a Blog".
As Leah says, the choice is yours. Which makes me wonder, with all the choices out there for professionals to communicate with readers (aka potential clients), why are so many not doing either? Beats me…
Oh, that’s right, not enough time!
No money? Well, what can I say, it’s because you have been blogging or newsletter-ing, and haven’t communicated your wondrous talents to clients!
Pick one, newsletter or blog, but please, pick one and use it!
Need help in setting up your blog? Just happen to have the e-book manual for you…Build a Better Blog System.
Otherwise, you’re on your own. Well, not completely. We still have plenty of blog tips for you over at www.buildabetterblog.com.
Got questions? Ask. Got excuses? Just get on with it and do it. Then get back to me…