B.L. Ochman is a journalist and PR expert that often writes about writing. Here are her Top 10 Topics to Blog About, which easily applies to newsletter and ezine topics as well.
Top 10 Topics to Blog About by BL Ochman
Ok, so you’re blogging, or about to start. What do you write about every day?
Whatever your topic, let your readers know you’re a human being. Don’t let the PR department re-write all your posts and don’t use jargon. Be conversational, but respect the rules of the language (please.)
While all your posts don’t have to be original material, your view of any topic should be.
_ Provide information that helps your readers do their jobs.
_ Talk about the dumbass things people do in your industry.
_ Also write about the really smart things they do.
_ Respond to negative things that are said about you or your company – fast.
_ Share resources and links to other manufacturer’s products and to services that are helpful to you in your work.
_ Report and comment on industry news.
_ Blog live from tradeshows, meetings, speeches and events whenever you can.
_ Write about which trades, websites, blogs are worth reading.
_ Review other blogs, explaining what you like and don’t like about them.
_ Explain the features, good and bad, of services for bloggers that you’ve tried.
Types of Posts – There are three basic types of posts:
_ Original content– articles you research and write
_ Aggregate and comment — your comments on news, blog posts, articles, events that others already have written about
Most bloggers write about 10 to 20 percent original content, then aggregate and comment on news and other content.
Experiment with long and short posts and link, link, link.