I know how hard it can be to build a list of subscribers to a newsletter, having done it several times in the last few years.
I am experimenting with my own free ezines by consolidating two of them: BizBook Nuggets ezine will merge into Newsletter Nuggets ezine as of Monday August 8.
In order to do this, I am asking everyone in my database to re-opt in, using a new subscription form on my website home page, www.customizednewsletters.com.
Instead of offering a free bonus report or informational product, I found something that could benefit both subscribers and children who read. For each new subscriber that signs up by entering their email and name on the subscription form on my home page, I will donate $.50 to the I AM Foundation. They will donate a book to a child for each $1 donation.
So, for every two new subscribers, a child gets a book to read. You can also go to their web site and make a donation: www.IAMFoundation.org. It’s a San Diego organization, and I found them through a tennis partner, Greg Scott Reid.
So this is one of those win-win-win situations: You get weekly marketing nuggets about newsletters and blogs to grow your business, the I AM Foundation get a little cash, and children get books! How can you resist?