Michael Pollack tells a good story, about his child’s birth. And we love stories, and can’t help but read the intimate details. He makes a good point. People expect to get to know you through your ezine, newsletters and blogs.
How personal do you get? I suppose it depends on your personality, the kind of business you’re in, and how comfortable you are about being transparent.
In some circles, I am an open book; but somehow I am reluctant to share too much of my story online. I guess I don’t want to take up your time unless there’s something in it for you.
He’s excited about being part of the revolution that blogs play a major part of. (I know, I know, it’s a dangling participle. But hey, it’s my blog, it’s Sunday afternoon, the tennis finals just finished, and I’m too lazy to change that last sentence.)
I’m so grateful for being a part of that world too, in my own small way, and for being able to earn my living doing what I love: reading, writing and blogging. I love playing tennis too, but nobody’s going to pay me for the way I play… And that’s my story.
What’s yours? What do you notice about the world or your industry? Are you telling a story about that? What excites you about your work and how can you tell your readers your story?