Books are Marketing Tools
Conversation with Expert Jerrold Jenkins, The Jenkins Group
Wednesday Sept. 28, 8:30 p.m. ET
Once upon a time books were the primary source for sharing and storing information. Valued for their ability to entertain, educate, inspire and persuade, books were considered timeless references for an ever-changing society. Though times have changed, books continue to hold intrinsic values and much more.
Today, books are a key marketing tool that reaches targeted groups of people with information relevant to their needs, interests, and lifestyles. Leading marketers are turning to books as a unique and enduring medium to deliver messages in a way that communicates value and brand relevance.
In this Conversation, learn how publishing a book can creating branding opportunities, customer loyalty, consumer education and product sales. Learn how book marketing creates publicity and credibility for you.
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