I’ve just finished writing a 1800 word article about how to lead using persuasion. Jay Conger, Professor of Organizational Behavior at the London Business School and author of Winning ’Em Over: A New Model for Management in the Age of Persuasion is an expert on this topic, and I use his quote in the article:
“Effective persuasion becomes a negotiating and learning process through which a persuader leads colleagues to a problem’s shared solution.” —Jay A. Conger, PhD
The main concept is that leaders today in any kind of organization must use persuasion rather than authoritative pressure to get people to whole-heartedly back projects. Come to think of it, this is also true in real life and family situations as well.
You can use this article for you own consulting/coaching newsletters, upon purchase of full reprint rights. It’s available in long, short and shorter versions, and can be modified with your own writing.
And if you need any kind of help with your newsletters, blog, or ezines, let me know. I can help you get the most out of your efforts.