Simple but profound words from Steve Rubel of Micropersuasion.com. He posts about "The Secret Sauce of Corporate Blogs." What’s the secret to getting read and creating a large following of readers? Good content. That goes for blogs, newsletters and website copy. Here’s an excerpt of Steve’s post:
The Secret Sauce for Any Corporate Blog
The question comes up at every event or pitch – “how will our blog get noticed among the throngs of millions?” Good question. There are millions of corporate web sites. However, this surely hasn’t stopped companies from investing in new ones every day. So I don’t see why this should inhibit blogging. Still, in this era of marketing ROI, I recognize that this is a key hurdle to overcome before someone green-lights a budget.
The short answer is, your blog won’t get noticed unless you nurture it. This means – in an ideal situation – weekly or even daily someone is pumping the weblog with fresh compelling content. But any old content won’t do. Corporations interested in blogging need to add value to people’s lives. That’s the biggest key to a successful corporate blog that keeps people coming back.
So what do I mean by add value? I mean give us a reason to read your blog. Give us something we can’t find anywhere else. Provide information that your customers, partners and prospects care about, not necessarily what you care about. Be a resource and a connector.