Wednesday, Nov. 30 our guest expert will be Tom Evslin, Hackoff.com
8:30 p.m. ET
Book publishing is undergoing the same Internet-induced disruptive change in marketing, promotion and distribution that has confounded the traditional music industry. Readers benefit from increased choice and online access to content including fiction; authors will benefit from reduced barriers to publication.
Blogs are both a new distribution platform for fiction and a new marketing and promotional channel. Although some readers will always prefer a book they can hold in their hands, online books can have interactive features which traditional books don’t – including reader interaction, subscription via email or RSS feed, and linked online support material.
hackoff.com: an historic murder mystery set in the Internet bubble and rubble is written by Tom Evslin, the exCEO of an Internet company who is a well-known blogger. The blook (book on a blog) includes a faux company website, an online store, a wiki, and a user forum. Although the book will have a hard-cover edition, the Internet is its first distribution platform and the basis for its publicity campaign.
Conversations with Experts: How to Build Your Business On and Off-line Hosted by Denise Wakeman and Patsi Krakoff.
Conversations with Experts is sponsored by Build a Better Blog System: www.BuildaBetterBlogSystem.com