The I AM Foundation just got a new blog, www.millionbooksforkids.com. Denise and I created the blog for our favorite charity, an organization that is raising a million dollars to gift books and music to needy children world-wide.
You can read about it here, by downloading the Press Release:
This is my first experience with what is called cause marketing. I highly recommend you adopt a favorite charity for your business, and then donate money, or time, or both whenever you can. It is truly a great way to feel good, and to contribute something of value.
It is really win-win-win. The charity wins, the recipients of the charity wins, and you as a business win, because people are more likely to use your services if they also know that you donate a portion to a worthy cause.
For the I AM Foundation blog, we wanted Steve Viglione, president and founder, and his staff to be able to report out whenever they made a contribution to children somewhere in the world. They will soon leave for Sri Lanka to donate 25,000 book to children affected by the Tsunami. Now they will be able to blog from there and upload pictures onto their blog, instead of having to wait to get back and use their web designer.
Visit The I AM Foundation blog to see where in the world they are doing good deeds.