Blog Links: How to get a lot!
Denise Wakeman, my fellow Blog Squad partner, writes a good post on how to get linked. Whether you’re doing a blog or a newsletter, this is important stuff. You have to be controversial. Stir things up a bit. Otherwise, your readers may go to sleep on you.
Steve Rubel points out a lesson in how to get a lot of links to your blog in his post A Lesson How to Get Blog Links. He directs to a blog with a post called 5 Things Steve Jobs Has Mislead Us About in the Last 30 Years.
Since being published on Feb. 3, the post has generated 61 comments and links from dozens of bloggers (look! I’m doing it too!). Why? The post is:
- it addresses a topic that is currently hot
- he’s passionate about his point of view and taps in the passion of others
All good things to keep in mind when writing your blog content!
So, how do you do this for your newsletters and blogs? Obviously, not everything you write can fit the bill. To start, just pick up any newspaper or read the news online. Scandals? Debates? They’re everywhere.
For example, I realize I missed a good opportunity with the Oprah/James Frey author scandal. I was furious when Oprah initially defended this author, excusing him for embellishing his memoirs. Then she raked him over national TV coals and destroyed his credibility…or rather she showed he had none.
It’s not a jump to tie this in with writing better ezines, which is my core message on this blog. What can you share that is personal and true and improves the lives of others? I missed writing about this at the time, and now it’s a little late, but not really.
My point is that everyday in the news there is something you can object to, something you can write and stir up your readers with. So, dear readers, I leave you with this challenge: What will you write today that is:
- In the news right now
- Sparks passion
Go forth and stir things up a bit!