I was so excited when Robert Scoble and Shel Israel finally published their book about blogs, Naked Conversations that I ordered it twice on Amazon without realizing it. I’ll save my extra copy and give it away to the person who convinces me they want it the most, and who promises me they will follow through with good blogging.
If you’re just not sure you want to start something new, and find writing your newsletter enough for now, then skip reading this. Stay where you are.
But if you pride yourself on keeping in touch with the needs of your clients, start blogging and blog smart.
This book tells a little bit about the history and development of blogs, and their use by businesses, mostly the big ones. More importantly, it does a splendid job of defining why blogs are good for your biz.
Here’s a short, condensed version of why: Blogs are a conversation. If the world’s second favorite entertainment is story telling, the top is conversations (p. 43, attributed to Yossi Vardi, founder of ICQ). Collaborating is human nature, and research supports this. Humans love helping out their fellow humans, and blogs are a quick way to alert others of important information.
In fact…here’s a quotable quote: "That makes blogging the sex god of the Information Age. While word of mouth has always been the most credible way to expand awareness and adoption, blogging fits into all this as the most powerful word-of-mouth delivery mechanism to date. As Yossi Vardi told us, ‘Blogging is word of mouth on steroids.’"
Well, I don’t know about the sex god thing, but it sure is fun. Where else can you have such big conversations with so many people, and boost your Google juice while your at it?