Tomorrow night, Wednesday March 15, at 8:30 p.m. EST, we are interviewing Christopher Knight of EzineArticles.com about how you can use articles to drive traffic to your website and get found more easily on the web. (Be sure to register here at no cost.)
One of the questions I’m going to ask Chris is about using article content that you buy for your own use.
Which got me to thinking, what about the articles I provide to my Customized Newsletter Services subscribers? They buy my articles with "full reprint rights." Here are some guidelines as to what that means, according to my own definitions.
Guidelines for “Full Reprint Rights”
In general, when you use CN newsletter services and buy the articles I write, they can be used to help you build your credibility and expertise through your own newsletters, blogs and website copy. This is why you buy the content with “full reprint rights.” You can modify them, add your own stories, or use them “as is,” and put your name on them.
If you wish to submit them to article directories for distribution on the web, however, you must rewrite them so that they are original and personal. Make them shorter by half. Add your own examples of the work you do with clients that are appropriate to the topic. Change the title. This way you will avoid being perceived as an author who uses some other writer’s materials.
I got an email from a CN subscriber who wanted his (my) article reprinted in a local newspaper. He asked if this was permissable. My answer: Yes, by all means. Make sure they spell your name right and include your website and email address. I want my subscribers to get maximum mileage out of the articles they purchase from me. That is the whole purpose: to provide quality content they can use in their newsletters, blogs and websites.
Tomorrow I will post about Chris’ blog post about these issues, and how he handles article submissions that have been modified from another author’s work. His response will surprise you…