When your customers type in keywords looking for solutions, will they find you and your business? Or will they find your competitors first? Until now, only people who could afford expensive search engine optimization services were mastering "the art of Google."
A recent study by Internet research firms Marketing Sherpa and Enquiro demonstrated that search engines are now the dominant force driving most business- buying decisions. Key findings include:
- 93.2% of respondents research business- buying decisions online
- Google is overwhelmingly favored over other search engines
- Respondents use search engines in the early phase of their buying cycles
- High search engine rankings are critical; over 60% of respondents click on the top three listings
The role of Google – and all major search engines – cannot be overstated, and as more and more people search for business products and services online, findability is going to be more and more important in the future.
The Blog Squad is proud to sponsor this upcoming learning program, everything you need to know, delivered in a 3 month, 5 part teleseminar series and online learning program. Dave Taylor and Steven Van Yoder will show you the secrets "slightly famous" entrepreneurs use to increase their visibility in the marketplace, grow sales, and become more successful.
Dave Taylor is an Internet pioneer who we’ve had as a guest expert on Conversations with Experts. He knows Google and he knows small business marketing (he wrote the book Complete Idiot’s Guide to Growing Your Business With Google).
Steven Van Yoder is author of Get Slightly Famous. In this series, Dave and Steven provide an overview that anyone, even the "technically challenged," can understand and apply.
Patsi and I will be there. Will you join us?