It’s not just your headline that’s the most important name you have to consider for getting read. Every name you use, whether for your company, your blog, your website, your newsletter, or for a specific product can get you stellar results…or not.
Here’s a real world example from my own experiences. Denise Wakeman and I discovered the beauty of blogs for professional communications and fell in love with them. We turned our passion into a service with products in the form of several ebooks that we offer for sale.
It wasn’t until we got the hot irons out and branded ourselves as The Blog Squad that biz really took off. People love the name and the idea of two gals out there in the Blogosphere ready to help with your blogging challenges.
Our task this year was to name our corporation. As we solidify our partnership and expand our biz activities to include all of our skills and talents, not just blogging, we needed an official name that would never change, no matter what direction our services and products take us. For this, we will use our real names.
We are now changing the name of Newsletter Nuggets, our weekly ezine to Savvy eBiz Tips to more accurately reflect the focus on ways to save time and money with marketing tasks.
You’ll be hearing all about that this week as we launch a huge 1st year anniversary contest to build subscription to Savvy eBiz Tips by giving away two iPod nanos, preloaded with all our Conversations with Experts teleseminars, and a sleek new Razer Copperhead mouse.
My question this week, dear readers, is what does the term Savvy eBiz Tips mean to you? What would you expect to get in a newsletter devoted to tips on eBiz?
You see I couldn’t find any definition of "eBiz" in the dictionary. I have a feeling the term gets bandied about and may mean different things to different people. So I’m using this blog to get some reader comments and input.
"What does the term "savvy ebiz" mean to you?" Just hit the comment link below and participate in this conversation.
BTW, asking your readers is a great way to manage your naming tasks and can help the process along. In this case, we already chose this name because it fits in with the direction we are going, but it’s never too late to get feedback and input.