Following up on my previous post about the importance of names, Scott Ginsberg engaged us all on the Wednesday evening Conversations with Experts teleseminar. Scott’s that guy who’s been wearing a silly name tag "Hello, My Name is Scott" for the past 1,984 days! Yikes, that’s 5 1/2 years…
That silly name tag gets results: he’s been called by editors of national magazines, even the NBC Today Show. Talk about capturing a simple idea and running with it. Several books and shows later…well, maybe he’s not a household name, but he’s certainly made a name for himself, "that guy with the nametag."
Scott tell us that anybody can "own a word." In fact he suggests you email 15-20 friends or colleagues and ask them what comes to mind as a word that encapsulates you and your business. Most of us already own several words, we’re just not using them for maximum memorability, findability, and approachability.
Approachability is Scott’s word. He’s even written a book about it. What’s yours? Think about this. Think long and hard. Email your people, ask. See if you can’t come up with one word that people will remember you by…as in, "that gal who…" or "you know, that guy that…"
Makes me think of colleagues Bud Bilanich, the Common Sense Guy, and Bob Rausch, the Executive Energy Guy. Dave Taylor’s the Google guy, Des Walsh is the Home Biz guy…who else is out there already using clever, memorable names?
Hit the comment link, as I’m sure there are plenty of you "guys" and "gals" out there.