Tip #2 of our series about 10 Ways to Market Your Book with a Blog is about branding your blog specifically for your book:
Continue the branding process that you started by getting a new domain name for your blog by creating a customized banner or logo for the book and putting it in the header of your blog.
The use of your customized branded header will mean your book gets instant recognition, and your blog will stand out from all the cookie-cutter look-alike blogs.
In fact you should do this anyway, book or not. Please, I am not practicing what I preach here on this blog. I’m purposely keeping this blog plain-jane. But most businesses and professionals will want to use graphics to create instant recognition, like what we have done on www.BuildaBetterBlog.com, or at www.biztipsblog.com, Denise’s marketing blog.
You should get a professional graphics person to design your logo or banner. And like a professional photo, don’t be shy about spending a few bucks here. It’s important to look good and create a good first impression. You read Blink, didn’t you?
Okay, so what if you don’t have the book title yet? Try to find one as soon as you can; the earlier in the book process you can name your baby, the earlier you can start building buzz.
Why not ask your readers to help you find a title? People are creative and love helping out. Run a contest! Free book to the best title idea.