This is our 7th marketing tip for blogs and books, which also applies to marketing in general.
Do you use a regular emailed newsletter to promote your services and your blog? You should. This is one of the prime ways to drive traffic to your blog, and to gain an audience of raving fans.
7. Use a newsletter to email to your list, and give readers regular updates about your book progress, your teleclasses, and your blog posts. You have to encourage them to visit your blog or they will forget you.
It’s also important to educate people about your blog, and teach them to comment on it. A newsletter is an additional way to do this and complements your blog.
We recommend Kick Start Cart for managing your database and broadcasting your newsletter: http://snipurl.com/KickStartCart .
Remember, you can’t just email information to people who haven’t requested it, so make sure you are continuing to encourage blog readers to sign up for your newsletter. The Cart will make a newsletter sign up form that you can put on every page of your website. Subscribers will have to confirm their opt-in request, so make sure you advise them to pay attention to the opt-in confirmation request.