"I want to start a blog, but what if I get stuck: what will I write about?"
The Blog Squad hears this question frequently. Since we recommend posting blog content at least 2-3 times a week, it’s a valid concern. And yet, some of our star blogging clients catch the "bug" and love posting to their blogs, some daily. What makes it easy for some to post, and a chore for others?
I’ve noticed a void in the blogosphere informational library… not many people are writing about how to write for your blog. So in the next few weeks I am going to document my own blog writing processes. I want to lay it out for you, every tip i can think of to create good copy for your blog.
Please contribute your own ideas and tips. Just hit the comment link and get this conversation going. Here’s my first tip for writing great business blog posts:
- Start with what’s inside of you, what’s going on for you in your own work processes, or with your clients. Tie it in to what your readers want to learn. Be real. Have fun.
For example, it’s 6 a.m. here in Ajijic, Mexico. I’m sleepy, but need to get a post on this blog. First thing I do in the mornings is access my default Internet page, my My Yahoo web page. I’ve added my favorite blogs to that page, so I can keep up with what other people are writing about.
Not finding anything that inspired me for my own post, I then asked myself, "What is going on in my business that I could share with readers that might help them in their own work?"
That led to the question about where to find inspiration and resources for writing on blogs.
The important thing about turning into yourself for inspiration is to remember what your readers are interested in learning. This blog isn’t about me and what’s going on inside of me personally, but as long as I can be personal, be real, AND relate my own experiences to something the readers can use, I will never be at a loss for fresh, relevant blog content.
You see, I’ve just posted something new, and have made a commitment to create a series of posts about writing content for your blog. My blog writing task just got easier because I have a plan that will carry me through the rest of the month.
What topic can you start writing about that will form the basis of a series of posts (and maybe could later be turned into a book or e-book?)