You see, this is one of the things that is so powerful with blogging: even us "little guys," without big PR or marketing budgets, can get known on the Web.
Congratulations, Denise Wakeman for your great blog marketing over at Next Level Biz Tips blog!
Our own Denise Wakeman, my Blog Squad partner, and her Biz Tips Blog has been ranked #8 in influential authority for "blog marketing." This puts her ahead of Fast Company, Marketing Sherpa, and other big number blogs! The study was done by Onalytica, a UK company, who "identifies, measures and monitors who has influence on issues, markets and brands."
Denise says, "What an honor to be included with the likes of Seth Godin, Micropersuasion and Wired News! An article in WebProNews covers the story well (they come in at #9, right below Next Level Biz Tips!). The study, done by Onalytica measures the influence and popularity — I’m not very popular 🙁 — and you can read about it on their blog."
Denise is a blogging wiz: she also writes for Your Project Partner at AllBusiness.com, and they come in #15 in this study.
This study brings out two important facts about blogging:
- You don’t have to have large numbers of readers to have influence
- Your influence is increased the more you link to important resources for your readers
Denise and I have always stressed the importance of researching other resources in your field and linking to them in your blog posts. If you are writing 2-3 times a week on your blog (our recommendation for most biz blogs), then you should be doing blog research the other days of the week, and providing resources for your readers.
That’s what makes you an "influential authority." Now go out at do some blog search!