There is a whole new Internet Marketing world out there for those people who like to write articles (and even for those who don’t!) …Did you know that one 250-400 word article can be leveraged to create web traffic and get new clients long after you’ve written it?
Now that’s not a very much of an article. In fact it can be as short as 3 keys, 5 secrets, or 7 tips – you get the picture. This week The Blog Squad interviewed Jeff Herring, The Article Guy, on how to use articles for marketing your business.
Jeff insists you don’t even have to be a good writer. He dropped out of his Ph.D. program because of fear of writing the dissertation. That is all behind him now. Maybe because of that experience, Jeff has more than conquered the world of article marketing. He has been a columnist for Knight Ridley newspapers for 12 years, and also runs a successful article marketing program for others who want to be a success on the Web.
To get access to his important tips and resources for article marketing, read Denise’s post over at Next Level Biz Tips blog. Or continue reading here, I’ll copy her post.
The Blog Squad’s 57th Conversation featured Expert Jeff Herring, The Article Guy. Jeff packed in a lot of info about how to use articles to market your business and gave some great tips, many we hadn’t heard before, about how to optimize your articles for the article directories.
One tip was totally new to me: print a Tips article and laminate it so it’s a mini-poster, to give away or sell at conferences.
Another tip: create multiple articles from the same topic. The ideal length for articles is between 250 and 400 words. You write an article with 7 tips. Then take each tip and expand on each for 7 more articles. A valuable tip that Jeff shared is how to optimize your author resource box. Use this link to one of Jeff’s articles to read about the tip and study his resource box.
Jeff covered a lot of material so you’ll have to get the audio to get it all.
Links mentioned in the Conversation:
- 50 Article Directories and other resources
- 25 Ways to Market Your Articles
- Exclusive deal on Article Marketing Course – save $50
- Article directory that pays you
Conversations with Experts is hosted by The Blog Squad: Denise Wakeman and Patsi Krakoff. Audio is 63 minutes. You can get the audio now for $9.95.