I may as well just camp out over on the Copyblogger site and just copy and paste Brian Clark’s posts every morning. He does such a great job of keeping us posted on what we need to know to write better web content and deliver it well. If you’re not a subscriber yet, go there now and sign up…
Here’s Brian’s list of 10 ways to get more subscribers to your blog:
1. Make it easy and obvious
2. Be laser focused
3. Offer a bribe
4. Use viral ebooks
5. Dedicated subscription landing page
6. Become a guest blogger
7. Start a podcast
8. Post in forums
10. Cross-promotional deals
One of his subscribers, Moshe from the SEMBasics Blog adds these items to the list:
Use your newsletter
Mention your RSS feed in your newsletter. Tell people the benefits of signing up and ask them to do so.
Explain what RSS is and how to sign up to it
Many people still do not know what RSS feeds are. It is unreasonable to expect that people will sign up to something that they don’t understand. Therefore, it is important that you inform your visitors of what RSS is, why it can make their (virtual) life better and how to actually use it.
Promote your feed in your email signature
Every email that you send (or that anyone in your company or organization sends) can also be a mini-advertisement by simply including information about your site in the signature of your email (you can even automate this signature with many, if not most, email programs). Include in this signature a link to your RSS feed as well as a call-to-action encouraging people to sign up to it.
I want to add that most of these tips for getting more blog subscribers can also be applied to getting more ezine subscribers.