I’m a bit early on the New Year’s goals thing, but I was thinking after writing a post over on Build a Better Blog about Gartner’s predictions that the numbers of blogs will peak and fizzle at 100 million in 2007.
Paul Chaney commented to the original post over at Business Blog Consulting that these numbers don’t have meaning for businesses who are just waking up to the effectiveness of blogs, and he predicts that 2007 will be the year that blogs "go deep."
Then I asked readers what that might mean: If you’ve started blogging, what does this mean for you and your business…how will you "go deep?"
To me, it means writing more, revealing more about myself and my business, and getting more interactions from and conversations with readers/clients/customers/peers.
I realize that this blog is specialized to the point of being very trendily entrenched in the Long Tail… it will never have large numbers of readers. I try to focus on writing issues as they pertain to newsletters and blogs, and we all know that people don’t wake up craving that.
But I will try to write more frequently about the issues of writing and publishing ezines and blogs, so that readers can learn more, and maybe even use this blog as a forum or place they can ask their burning questions about email marketing and ezines. If I don’t know the answer, I probably know where you can go to find what you need.
And the other thing I could do is to share more personally, about my own processes while working. This is still a business blog… although I can’t resist sharing humor like the elf yesterday, I’m not going to tell you stupid personal stuff. It’s all so very fascinating, I know, but you’ll just have to use your imaginations…
How will use your ezines and blogs to "go deep?" What does this mean to you?