Newsletter Nuggets – January 11, 2007
…tips and tricks for writing great ezines and blogs
Table of Contents
1. A Note from Patsi – Blogging and Beyond Kicks Off
2. 10 New Rules for Writing Successful e-Content
3. February 07 Featured Article: A Leadership Checklist – 7 Questions
4. What’s New on the Blogs?
A note from Patsi –
You may be reading this before or after our Internet radio show Blogging and Beyond debuts on VoiceAmerica.com, I don’t know. Either way, the beauty of the internet means you can either listen in real time, or afterwards.
You can download a free desktop audio player for the Blogging and Beyond show.
Go to the page for our show and download the player in the upper right corner of the info page where it says "Download Desktop Icon". Follow the setup instructions to install the icon on your desktop. Then, you’ll be able to click the icon and listen to current and archived shows.
The Blogging and Beyond Show is live every Thursday morning starting January 11 at 11 a.m. ET,. “Blogging and Beyond” is produced on VoiceAmerica™ Channel.
Our goal is to show our listeners how someone can have a real marketing presence and start leveraging the Internet using simple online tools, in a relatively short time.
You can register for the Blogging and Beyond Mentor Program to get directly involved in your own Internet marketing plan at www.blogsquadcontest.com/mentor.
Denise and I have lined up a few excellent guest experts, as well as our Ideal Client, Erik Feder, who will benefit from live coaching on the air. You can stay up to date by subscribing to the blog www.BloggingAndBeyond.com.
10 New Rules for Writing Successful e-Content
What are the new guidelines for writing ezines and emails that will help get them opened, get read, and get results?
The key to writing good e-content is to make the most sense in the fewest possible words, while making an impression/connection with potential clients, to the point that they respond to your call to action.
Here are a few “new rules” shaping effective email content today:
1. Keep an eye on headlines (they’re more crucial than ever). A cleverly crafted headline (or subject line for email) will determine if your email is opened and read or not. Headlines appealing to reader’s desires on an emotional level will be more effective. “Insider secrets,” “5 tips you can apply now to save time/money/energy,” and “What they don’t want you to know,” are examples of titles that work because they are compelling. They offer a promise to solve a problem. They leave the reader with great curiosity. They seduce the reader to open and read the email.
2. Use keywords in the headline. Use them again in the first paragraph, and repeat several times in the body of the content. When somebody types keywords into a search engine looking for information they need, will your content be found?
3. Keep content length short and to the point. Once you write your message, review it and delete as many words as possible. Ask, “So what?” to each sentence. Keep the focus on your core intention for that email message.
To continue reading, see the complete article over at www.CoachEzines.com.
Featured Article for February:
A Leadership Checklist: 7 Questions
Categories: Leadership, Careers, Retention
No matter how successful and talented you are, you’ve made mistakes and have acquired some bad habits. Some are old; others have seemingly popped up overnight. Behaviors that may have worked well for you in the past can render you ineffective in the present.
Perhaps you’re dissatisfied with your performance review. Maybe you’re bothered by a nagging feeling that you’re not at your peak. It’s time to wake up. Even outstanding leaders invariably struggle through career stretches during which they feel off track.
It can be hard to spot the specific problem when you’re in the middle of it. Changes in the environment, competitors or even personal circumstances can cause you to veer off course. Successful leaders are not always on track, but they have developed techniques for recognizing their vulnerabilities and making adjustments as quickly as possible.
As Charles Darwin said, “It is not the most intelligent of the species that survive the longest, it is the most adaptable.”
The best way to make swift adjustments is to periodically step back, observe and ask yourself several key questions. Some experts advise doing this every three to six months; much depends on the nature of your business.
This is a brief synopsis of a 2000 word article suitable for consultants’ newsletters for executives and leaders in organizations. It is available for purchase with full reprint rights, which means you may put your name on it and use it in your newsletters, blogs or other marketing materials. You may also modify it and add your personal experiences.
There are two versions of this article: 2000 words and 1000 words (approximate word counts). The full article covers the following sub-topics:
How Are You Doing?
Seven Leadership Checkpoints-
Vision and Priorities
Evaluation and Alignment
Leading Under Pressure
Staying True to Yourself
If you are a Customized Newsletters client and your account is current, no need to order. Send me an email to confirm that you wish to use this article for your next newsletter.
All others please use the order links below.
a. Text, 2000 word article with full reprint rights, $79, click here:
b. Text, 1000 word article with full reprint rights, $57, click here:
All word lengths are approximate.