This past week I’ve reviewed essential ingredients for a successful ezine, one that gets opened, gets read, and wins the hearts and minds of readers. I’m recapping here the 8 ingredients with the associated blog posts:
Main Article: Recipe for An Ezine- Should You Publish an Ezine?
Ingredient #1: Naming Your Ezine
Ingredient#2: Clarity of Purpose
Ingredient #3: Writing Email Subject Lines
Ingredient #4: Writing Useful Content, part 1
Ingredient #4: Ideas for Content, part 2
Ingredient #5: Call to Action Trap
Ingredient #6: HTML or Plain Text Formatting Debate
Ingredient #7: Attracting Subscribers
Ingredient #8: CAN-SPAM Compliance
But wait, I’m not finished. For all of this to work, there’s more. With an ezine, the content is crucial. When you send valuable information your readers can use, you can’t go wrong, or if you do, it is easily forgiven by your subscribers.
But if your content is not good enough to readers, watch out. If you send too many messages, or ones that don’t benefit your readers, they will get in the habit of deleting, or unsubscribe. Or worse,
they will report you for spamming them. Even if you have a reader’s permission, if you annoy them they will forget they signed up and declare you a spammer.
It’s not fair and it happens all the time. If you have opt-in proof you will extricate yourself, but you will still have to go through unnecessary hassles.
The only way you can ensure fewer email marketing woes is to segment your list and be sure you only send messages to those people who have indicated an interest in a certain group of products or information.
With an efficient cart such as KickStartCart, you can keep your lists separated and pay attention to reader’s interests. That is why it is so important to use a powerful database marketing system. For information, please click on this link: KickStartCart.com.