I’ve noticed in working with highly educated professionals that they often write their blog posts and ezine articles like they would a research paper. There is plenty of good information, but no reference to themselves as the writer. Here’s an example:
"One of the most often overlooked skills of being a good speaker is the ability to create effective diagrams or visual representations."
While that is most likely a true statement, I advise writers who want to leverage their marketing skills to include reference to themselves and their business, like this:
"When I’m consulting with speakers on improving their presentations, I’ve noticed that the most overlooked skill is the ability to create effective diagrams or visual representations."
This embeds a message to readers that the writer is a working professional who has solutions to help. Otherwise, the message only gives readers general information, without any implied marketing message. See the difference?
What do you think about this kind of marketing tactic? Do you use it? Does it help turn your articles and blog posts into tools to convert your readers into customers? Did you notice how I used it myself in the opening paragraph of this post?
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