I got an email this morning from marketer Bob Serling. He says that a survey of people who have taken info product development courses reveals a surprising fact on why people fail.
I would have guessed inadequate marketing, a badly put together product, inability to set up a merchant account or shopping cart system, or a number of other reasons. It turns out that while those are important, they aren’t what really stops people from being successful.
What is really the number one reason why so many people fail, according to Bob? Quite simply, it’s:
The failure to ever create their information product.
Ouch! You can’t get to first base unless you pick up the bat and swing.
We’ll be discussing info products Thursday morning on the Blogging and Beyond radio show, www.VoiceAmerica.com, at 8 a.m. PDT/11 a.m. EDT with Paulette Ensign. For info on the show, visit www.BloggingandBeyond.com.