Newsletter Nuggets – March 22, 2007
…tips and tricks for writing great ezines and blogs from Patsi Krakoff, Psy.D.
Table of Contents
1. A Note from Patsi – A Whack Up the Side of the Head- What Blogging Has Done
2. April 07 Featured Article: Good Boss, Bad Boss: 20 Habits Leaders Should Stop Doing Now
A note from Patsi – This week Denise and I are in New York for BlogHer Business conference and as I prepared notes for our presentation, I couldn’t help but reflect on where blogging has taken our business in the 2 ½ years since we started writing on blogs.
It’s been phenomenal. I knew I wanted to have a platform to write and communicate to potential clients. In fact, coming from an academic background that includes psychology and journalism, that was my main interest in blogging: to write about the topics I loved.
I wasn’t prepared for what happened: huge increases in traffic, people finding and hiring us, being invited to give teleseminars and conferences, publishing chapters in 3 books, and earning five times more money than before blogging.
I share this with you not to brag or to beat you over the head with our blogging evangelism stick. You may not want to start blogging (and the only reason I can think of is that you don’t have ½ hour a day to write on it or read other blogs in your field). But if you want to get more clients, more speaking gigs, more book contracts, more traffic, more money… then you just might want to try blogging.
I’m a slow learner sometimes. So now I’m doing what I love AND earning good money doing it. Can’t beat that. Sometimes you need a whack up the side of the head before you “get it.” Consider yourself whacked.
To read more about business blogs, visit our blog here.
Top 10 Reasons to Do an Ezine and a Blog, read this.
Are you ready for a blog? 20 question assessment, go here to take this test.
Featured Article for April 07:
No More Jerks at Work:
Preventing Desk Rage
It’s a sign of the times when a well-known Stanford professor and best-selling author publishes a book titled The No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t (Warner Business Books, 2007). Robert I. Sutton argues that variations of terms like creep, jerk and bully don’t carry the same authenticity or emotional appeal.
Certainly, everyone knows what he’s talking about. We’ve all
experienced the nastiness of a tormentor or unconstrained egomaniac who
abuses power and intimidates others.
Jerks do not go undetected for long. Raging maniacs are easy to catch
and discipline. More often, however, real damage occurs after covert
backstabbing and hypocrisy. Comments are subtly demeaning. Some people
couch their insults in humor and hide behind sarcasm.
Everyone’s a Jerk
The truth is, each of us has engaged in some of these behaviors. But a
real jerk is defined by the frequency with which he is demeaning and
To qualify as a true jerk, one must display a persistent pattern and a
history of episodes that lead others to feel humiliated and
disrespected. And a boss who’s a jerk often causes anger, frustration,
high turnover, absenteeism and, in extreme cases, violence.
This is a brief synopsis of a 2000 word article suitable for
consultants’ newsletters for executives and leaders in organizations.
It is available for purchase with full reprint rights, which means you
may put your name on it and use it in your newsletters, blogs or other
marketing materials. You may also modify it and add your personal
There are two versions of this article: 2000 words and 1000 words
(approximate word counts). The full article covers the following
Everyone’s a Jerk
The Rise of Boss-icide
Secondhand Jerk Effects
The Costs of Harboring a Jerk
Absolute Power Corrupts Absolutely
Top 10 Rules for Enforcing a “No Jerks at Work” Rule
Rules of Engagement for Non-Jerks
If you are a Customized Newsletters client and your account is current,
no need to order. Send me an email to confirm you wish to use this
article for your next newsletter.
All others please use the order links below.
a. Text, 2000 word article with full reprint rights, $79, click here.
b. Text, 1000 word article with full reprint rights, $57, click here.
All word lengths are approximate.
Customized Newsletter Articles – Catalog of Business and Personal Development Articles Available for Purchase
Leadership Articles are available at the article directory site here.
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