Chris Baggott’s new book Email Marketing by the Numb8ers is really good. I say that not because I contributed to chapters 2 and 7, but because you could learn a lot about how to use email to take your marketing to the next level.
We all get such narrow perspectives entrenched in our own businesses. It’s natural to not see the obvious. Chris is very knowledgeable about how email works for businesses (he’s a founder of ExactTarget.com).
For his book he invited other email marketing experts to contribute articles. So this gives you perspectives on how other businesses besides your own are using email. Things you might not think of.
I’m still reading it so I’ll save some examples for later, but the point here is that if you struggle with your ezine or email marketing campaigns, hunker down for a weekend and learn from Chris’ book. It’s available here on Amazon.