For example, on Monday I introduced my formula for a serial writing project:
1 concept = 5 points + intro + summary = 7 articles + 1 PDF report
On Tuesday, I made my confession about why I love serial writing (saves time and energy, produces multiple articles, blog posts and special reports).
On Wednesday, I revealed the "Make a List" tip for breaking down any article into doable chunks.
This post is reviewing the steps for serial writing and summarizing. Remember that your summary serves a greater purpose than just reminding readers what they have learned so far.
Here are two real reasons a summary is important:
- You connect the dots to why this is important to your readers.
Speak to their pain and the relief at hand. Appeal to their emotions.
How are you saving them time, energy or money? Appeal to their desire
for pleasure, power, or comfort. Solidify your relationship with your
- Give them something to do next. Ask them to share, to respond, to
register, to buy. This is your call to action. Even if you simply want
them to go in peace and thrive, your summary should always include a
next step for readers.
I am going to ask you to come back tomorrow, because even though
I’ve summarized, we aren’t finished yet. I’m going to show you how to
take one full article and use their parts, the several individual
articles, for article marketing for your business and website.