Continuing our series of blog posts about writing articles that can be used for many purposes (ezines, blogs, article directories, special reports), we come to the next part: how to edit the full article after you have created several stand alone articles from your blog posts.
Edit the full article: gather each individual article and copy and paste it into a word doc, with each headline but minus the resource box. You can keep the headline for each article if you wish, and break each article into sections with a line separating them. The resource box is included at the end.
Of, if you wish, you can delete the headlines, and rewrite it into one stand alone full article. This is more work, because you’ll have to change the beginning paragraph of each of the individual articles where you explain the context. Your choice.
The most important part of editing the full article – besides writing a captivating headline – is the summary and the conclusion. I’ll review why here:
The summary of any article is designed to review and… summarize. This locks in learning points. You remind readers why this article and the concepts are important to them.
When used for marketing your article has the additional job of connecting the dots from the problem and the solution to you and your business.
This is where the call to action goes. Ask your readers to do something: call, register, subscribe, go visit a website, write to you, or simply go out into the world, be happy and thrive.
This is important if you want to solidify your relationship with your readers. That is the purpose of your marketing, really.
To be effective, all marketing must build relationships with readers. An article is a way to build a relationship with your readers by letting them know you have answers to their problems and want the best for them.