When writing persuasive copy, you want to come across as trustworthy as possible. One way to this is to be transparent about the fact that readers have doubts. Many people have been burned by buying worthless ebooks with nothing but fluff.
What kind of proof can you present to show you are real and your services good? Case studies are an excellent way to present a customer experience. Testimonials should also be included, but be sure they are specific and use full names and quantifiable results.
How has the product or service you’d like readers to try had an impact on the lives of others? Can you get people to record their stories? Audio files are very powerful. Your clients can use a telephone recording service to report their experiences. Video is even more powerful.
Here is how I include a section on proof in our Blog Squad Mentor program advertorial:
Not to say we aren’t successful, it’s just that we are not bragging about how much money we’ve made. And we aren’t farming out our work to virtual assistants who are under-qualified to answer your questions and to help you.
We actually stay around to answer your questions and guide you.
How Come We Can Teach You Anything?
We tripled our business revenues in a short time. We went from a list of 800 to 8000 in two years. We used some common techniques to build that list, and we also invented a couple of things that really worked along the way.
Some of the things that worked for us were lucky – being in the right place with the right tool at the right time…but a lot of it was due to our persistence and hard work.
Rarely have I EVER come across a better bang for the buck than the mentoring program I took from Denise Wakeman and Patsi Krakoff, known and loved as the "Blog Squad". They quickly took me from complete novice to competent blogger with the ability to create and customize my own search engine friendly blog, raising my visibility and credibility within my industry. They also provided training for such Internet marketing strategies as ezines, shopping carts, writing articles, press releases, podcasting and copywriting for the web. My business is booming, and I can trace the new growth to the blog I started while taking these classes. Thanks, Denise and Patsi! I look forward to keeping up with you girls!
Judy Rodman, www.judyrodman.com
The more testimonials you can include, as long as they sound sincere and include specifics.
Next: Step 7: Make an Irresistible Offer
Are you promoting or educating?
Persuasive Content: How to Craft an Advertorial
Advertorials: Step 3 Explain the Problem
Advertorials: Step 4 – Why most solutions fail
Advertorials: Step 5- What’s Your Solution?
Advertorials: Step 6- Address Objections