White Papers: The Ultimate Lead Generator
Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Michael A. Stelzner, White Paper Source
May 31st 2007, 3:00 p.m. PT (6 p.m. ET)
In an era of overloaded inboxes and marketing hype, a well-crafted white paper can generate serious leads for your business. White Paper expert, Michael A. Stelzner, author of "Writing White Papers: How to Capture Readers and Keep Them Engaged, will reveal the art and science of marketing with white papers.
Michael A. Stelzner is a leading authority on the topic of writing and marketing white papers, and authored the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. He has written more than 100 white papers for many of the world’s most recognized companies, including Microsoft, FedEx, Motorola, Monster, Hewlett-Packard and SAP. Contact information.
P.S. Don’t miss our teleseminar on June 6 with Michael Stelzner on how to create white papers to generate leads!