I get such dismal traffic to my Customized Newsletters website that I wake up with dreams of trashing it altogether. Why can’t I just put it all on a blog? Blogging is something I know how to do and building traffic isn’t such a problem with a blog.
Every time I go in to update or change something on my website, I feel insecure and frustrated. It’s not a Dreamweaver problem either. No matter what I do, it doesn’t attract more potential clients.
I even know what some of the problems are, but redesigning it from scratch is too expensive for the potential payoff. Each time I’ve tried major re-writes, well, the problem persists…not enough of the right kinds of eyeballs.
So Denise and I will more than likely convert it to a blog, especially now since Typepad now has stand alone pages that can serve as landing pages.
It seems I’m not the only one who struggles with websites, and home pages, and is considering moving to a blog platform instead. Tom Chandler of The Copywriter Underground talks about it here, and also tells about Matt Ambrose of The Copywriter’s Crucible who both get more traffic to their blogs than their websites.
Tom and Matt ask, "Is the Home Page Dead?" in true copywriting style – it seems dead stuff attracts readers. So if I kill it, will they come? I bet they would if I blogged… stay tuned.
Let me know your thoughts on this by commenting. Good idea? Bad?
Here’s what Michael Stelzner commented to Tom’s post about his own web traffic:
On my website for my book, www.writingwhitepapers.com, I took a look at my stats for this month.
I wanted to know what pages people enter in on the most. I was surprised.
#1 was my feed for my blog (7 to 1 over anything else)
#2 was the blog
#8 was the home page
The difference between #1 and #8 was more than 5500 people.
I have noticed over the short year or so that I have been blogging, my blog has nearly caught up in traffic to the other sites I own.
There are some other interesting comments on these posts about home page traffic vs blog traffic.