Blogging and Beyond with The Blog Squad, Patsi Krakoff, Psy. D., and Denise Wakeman
With Guest Expert: Brian Clark, www.copyblogger.com
June 21st 2007, 3:00 p.m. PT (6 p.m. ET)
The Secret of Effective Business Blog Writing…
…think like a copywriter. Good blogging and good copywriting share
many of the same attributes – clear language designed to focus on the
needs of the reader by using stories, education and a demonstration of
benefit and value.
In an overly crowded marketplace, a well written blog allows you to
catch people’s attention, and capitalize on that attention by building
trust, sales and profits. Brian Clark, of Copyblogger.com fame, shares the art and science of effective business blog writing.
Brian Clark is an Internet marketing strategist, content developer,
entrepreneur, and recovering attorney. In addition to building three
successful offline businesses using online marketing techniques, he has
sold scores of products and services online via joint venture and
affiliate arrangements. You can read his popular blog at www.copyblogger.com.