David Meerman Scott updated his Goobledygook Manifesto this week. He proves his point: news releases from company and pr writers use the same old worn-out empty phrases … worse than a teenager’s annoying talk, like totally inane.
The words mentioned most often were similar to last year’s analysis. In North America – next generation (10,427 mentions), robust (8868 mentions), flexible (8515 mentions), and world class (7887 mentions) were the leaders.
Others are easy to use, scalable, cutting edge, well positioned, market leading, mission critical, turnkey, groundbreaking, industry standard, user friendly, enterprise class, best of breed, enterprise wide, interoperable, extensible, and breakthrough.