I’m attending Michael Stelzner’s White Paper seminar on Mission Bay today. Wouldn’t you know it, we’re expecting rain. Here I had visions of lunch on the beach. San Diego only has a couple of days a year of rain, it’s not fair!
I’ll be working anyway. I’d like to write a new white paper to explain the benefits of Internet marketing, newsletters and blogs to executive coaches and business consultants. These professionals are our target audience for Customized Newsletter Services.
I used to do that kind of work in organizations myself, as a psychologist. I enjoy writing articles on leadership development and organizational issues, and every month I publish other people’s newsletters and ezines using my content.
I need to explain how all that works, and the advantages to having someone else do all the researching and writing. A good way to communicate that would be to offer a white paper that people can download off the website.
Denise and I already have a white paper called The Great Internet Challenge. Since offering it, we’ve grown our database list of prospect by 600 names. It’s a good read. Why don’t you download it now?
Want to learn more about why white papers are effective for getting leads? Listen to the teleseminar we did with Stelzner a few months ago: