If you want to successfully market your business on the Web, you have to write quite a bit. And I don’t only mean the copy on your Web pages, although that’s a start. You must write on a blog, write articles for your own website and for article syndication sites, write a newsletter, write press releases, and write a white paper.
Of course, being successful means selling something, so you also have to learn to write persuasively for your email promotions, landing pages, and autoresponders. That means learning copywriting, unless you can afford the big bucks for a copywriter.
On this blog, I’ve been covering many of these writing tasks. I started out covering what you need to know about writing a successful newsletter, but boy, has that evolved. This list of writing projects for successfully marketing your business online is big.
To avoid overwhelm, let’s break it down. I recently composed a special report for our Blogging and Beyond Mentor Program, describing a Pathway to Profits.
In the next few weeks, I’m going to break it down for you here: what is the sequence of writing tasks necessary when you take your business online and want to get found, get published, and get leads for your business?
There is “no one size fits all” solution for everyone who wants to do business on line. There is no one road to take to get to success. It’s truly different for everyone.
The person who is selling a book will have different needs than a person selling coaching services. It’s impossible to say "do it this way and you’ll be successful".
But ask anyone who makes money from their online marketing efforts and they’ll have followed some basic best practices. Stay tuned as I lead you down The Blog Squad’s Pathway to Profits(tm)…