Not all disasters are natural. Some are intentional, such as content theft on the Web, and trademark infringements. That’s why our upcoming teleseminar on protecting your intellectual property is so important.
Without being disrespectful or insensitive to those affected by the fires, I want to urge you to take precautions to protect your business by being informed of legal issues.
I urge you to learn more about protecting your creative assets. If you do any kind of publishing online, whether it’s your website brochure, or you’re blogging about your business, or you have content online to spotlight your expertise, please, don’t be casual about this.
You spend a lot of time writing your content, designing your materials, and creating documents and programs. Don’t let yourself and your business be vulnerable and open to content theft.
Also at risk is your brand: have you taken the necessary steps to protect yourself with trademarks? Just registering a domain name isn’t enough.
There’s a lot to know and worry about when you’re running a business. I like to take precautions so I don’t have to worry.
That’s why Denise and I have invited attorney Jay Hollander, Esq. to inform our listeners about protecting your intellectual assets on the Web on a teleseminar this Tuesday October 30th.
Please, we urge you to get informed, to protect your business, and
safeguard all your hard work. It may seem precautionary and it may add
additional work and expense to your already busy agenda. But it will be
worth it in the long run.
Take time to learn. It’s the least you can do for yourself and your business.
I’d like you to read more of the details about the teleseminar with attorney Jay Hollander, Esq. on this page by clicking here:
I have always assumed that by publishing content, it is copyrighted
automatically. But that doesn’t seem to matter to unscrupulous people.
Denise had an entire website copied by someone who only bothered to change their name and the name of the business!
Another person tells us that after notifying a competitor to “cease and
desist,” they took an entire year to take down the plagiarized content
off the Web.
An author found his book copied and published online.
If you have any kind of business in which you create, publish and
distribute content online, you should attend this teleseminar. This
especially applies if you’re a blogger or create info products.
The legal issues aren’t always simple either. An article titled “The Future of Law on the Web” says this:
“But by far the biggest issue for all web companies to face will be the
coming international legislation affecting the web and the application
of international laws to businesses with customers in foreign
Since all content on the Internet reaches a global audience, you may be
subject to laws in foreign countries without even knowing what they are.
I don’t want to be paranoid about this. All I’m saying is that you are
responsible for informing yourself about what is needed to protect your
I have an external hard drive that backs up everything on my computer
weekly, and I carried that out with me when we evacuated. I also have a
service that backs up my files online, almost instantly.
Am I too cautious? I don’t think so. It doesn’t take me any time to
have my files backed up and the expense of an external hard drive and
an online service is minimal compared to what it would cost in time and
anxiety to not have them.
I have insurance for my house and car. There isn’t any insurance for
intellectual property. Law suits are expensive and zap your energy and
time. Best to avoid them.
You need to know what the law protects and what it doesn’t. To ignore this part of your business is to risk losing it all.
On Tuesday October 30 at 6 p.m. ET, The Blog Squad interviews Jay
Hollander to find out 5 key legal issues you must know and pay
attention to if you’re doing business online.
While dispelling many common myths regarding intellectual property, Hollander helps professionals understand how to handle these five key issues critical to online businesses:
1. How should one select and protect a trademark?
2. How does one identify copyrightable creative works and use copyright law to protect their work?
3. How do you identify and protect company trade secrets?
4. How do you secure legal ownership and property rights to websites created for you by others?
5. How do you reduce the threat of being sued for intellectual property infringement by you or those who contribute to your blog, website or information products?
For more information and to register, click this link:
You can be sure that as The Blog Squad(tm), Denise and I will over-deliver as usual on this important teleseminar.
Plus when you register you will get the program on CD and shipping is
free so even if you cannot attend, you’ll still get this valuable
information for your business.
Tuesday, October 30, 2007
6:00 p.m. ET (3:00 p.m. PT)
Register here: www.blogsquadteleseminars.com/JH
You’ll get the dial-in number and information about how to listen live online via simulcast, if you prefer.