Getting ready for my road trip from San Diego to Los Angeles is easy. Getting my business tasks in order so I can be away for 4 days without worry, is another thing. And it’s much more important to me than remembering to take a toothbrush or underpants…
Those things can be bought. Losing out on sales with clients, well, that can’t be replaced.
Fortunately, like many smart professionals, I’ve got Kick Start Cart set up and working in the background. It’s like underwear for my business!
Ebooks will be sold in my absence, teleseminar information will go out by autoresponders, and ezines will be delivered on the usual day without my having to do anything. Except set it up ahead of time.
That’s why Denise and I tell our clients who are new to marketing online that the two most important tools to set up first are your shopping cart system and a blog. No, not a website. You can function with just a blog, as long as you have the Cart.
In our series of how to use content to market your business and make money online, these two important tools are what you must set up first in what we call our Pathway to Profitstm.
"The Cart" (a term of endearment for KickStart Cart, our favorite) is the foundation you must set in place for communicating and automating as much of your business as possible. This is critical.
The Cart is probably the #1 thing you must do/have in order to drive success. Whether you choose KickStartCart or another shopping cart or list management system, is irrelevant to us. That you do it at all is what we care about.
A blog is also a high priority. Because a blog will get you found quickly on the Web by the people who need you, we recommend starting a business blog even before a website, if you don’t have one already. Both the Cart and a blog are starting points if you are just entering the online business world.
Do you have to have the Cart and a blog? No. But you do need to communicate and to sell, if you want to be successful online. There are other systems to do this. We use the Cart and blogs because we like easy, inexpensive, and efficient tools.
Those two systems can easily claim the title “Best Darn Marketing Tools on the Planet.”
Previous post in our series, Pathway to Profitstm: