Honestly I wasn’t interested in ego boosting, just wanted to check to see where all that content was going that we’ve written and posted everywhere on the Web – articles, interviews, blog posts, press releases, etc.
Plus someone asked a question about how to know if a marketer was real or not, you know, trust-worthy. So we suggested that people check their names through a Google search to see if there were negative comments or reports.
A search for Patsi Krakoff gave 37,900 results on Google, and Denise got over 30,000. So that’s why we encourage our clients to write content: each time you post on the Web it increases your chances of a potential client being able to find you.
Our colleague Kathleen Gage got 40,000 results. The three of us are
delivering some good information on how to market your business online
in an effective, and ethical way.
We haven’t found any negative comments yet, although surely we’ve
rubbed some people the wrong way over the last 10 years… we’re either
too nice or too sheltered… (whoops, me being cynical…)
Join us for some frank discussion of what can go wrong when people market their business online:
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Of course just having thousands of articles and content published on the Web still doesn’t mean someone is credible or trust-worthy. But you can judge from reading something they’ve written whether you like them or not, whether they seem to know what they’re talking about.
The proof comes when you do business with them. If their sales processes are impeccable and they do what they say they will do at a price that is reasonable, then I guess you can say they are trust-worthy. Or at least until they screw up. Most bad reputations seems to get spread about easily on the Web if there’s a grain of truth.
The ease of the Web is also fraught with dangers: just because someone says something doesn’t mean it is true. Most of the time, you’ll have to make your own mind up.
Do you use the Web to research the credibility of a professional, product or service? Hit the comment link and share…