So far, looking at the poll results, it looks like readers want to master writing information products and blog posts for marketing success in 2008. I suspect many people haven’t voted yet, as some are still away on Holidays.
(Then again, if you’re like many people, reading blogs and surfing the Internet has a big appeal after spending a series of days with the relatives!) My blog traffic didn’t go down over these last few weeks, even though I haven’t been posting as frequently. But that’s another story…
Here’s a few quick tips to help you quickly get into the swing of writing good blog posts. I myself struggle with "writing rhythm:" when you’re hot, you’re hot, and when you’ve been away from it for a few days, you’re likely to write with the passion and enthusiasm of a librarian on Valium.
- Go check with what your readers want to know. (See first paragraph above…and run your own poll.)
- Go check with what your competitors and/or peers are writing. (Then do something different!)
- Make a list of 3 helpful tips to help readers solve a problem that interests them.
The way I see it, the problem isn’t in not knowing what to write
about. There’s too much information available. Rather, it’s being able
to sort out the unessential from the rest, and picking a small amount
of information to start with.
Making a list of three things helps sort out what’s important and gives readers something they can actually do themselves.
We are teaching Internet marketing starting next week, and
participants tell us that what attracted them to register was that we
are breaking everything down into 3 action steps a week – no more. I
agree. To read about that, please visit www.ActandAttract.com.