We asked about your questions concerning better blog writing, and even though comments on this blog have been sparse, we got a ton of responses over on LinkedIn, a social networking site that many professionals participate on.
The number one question was, "How do I find the time to write on my blog?" Is ‘finding time’ an issue for you when it comes to writing?
For me, you can never "find" time because there’s only so much of it – and never enough. You can, however, schedule time. Since I know that this blog needs updating 2-3 times a week, I know that every other day I must post.
If I schedule 20-30 minutes first thing in the morning, it gets done. It’s not difficult but it can be tricky. For example, if I open email first, it doesn’t get done. The trick is to post on your blog first, before you get captured by any other task.
I don’t think time is really the issue. It’s seeing results. You don’t have to "find the time" for something that’s important for business. You certainly find time to deposit checks into your bank account, so why would you wait to post "when you have time?"
I think the issue is not seeing the potential payoffs from blog writing because they are long term and subtle.
All those people on LinkedIn who responded they were challenged to find the time to post on their blogs were hanging out on a social networking site and had time to answer our question about blog writing challenges.
Participating on LinkedIn is perceived as a valuable way to spend time because they get results – immediate contact with other professionals who – perhaps – will bring them business in some way at some time in the future. That immediate contact makes people feel good and feel like it’s worthwhile.
Often business blogs don’t have large numbers of readers who comment, so blog authors struggle – there’s no immediate response, no immediate gratification. Hence, low motivation to keep posting frequently.
But the payoffs from frequent business blog writing are enormous if you stick with it. Keep this in mind: Those blog authors who post regularly on their business blog with relevant, valuable information for their targeted niche readers will see results in terms of more clients, more sales, and better online findability.